Bevvy Branding

Working for Evening Entertainment Group was truly an unforgettable experience, it often felt like stepping into an alternate universe where creativity pulsed through every corner. Surrounded by high-energy teams, bold ideas, and fast-moving projects, I had the opportunity to not just showcase my skills, but grow them in unexpected ways.

One day during a company-wide meeting, our creative director Diane shared some exciting news: a new venue was in development, a British pub. My brain lit up instantly. I imagined the raw energy of punk rock, the attitude of the Sex Pistols, the glam of Queen, the swagger of the Rolling Stones. Think fish and chips, moody lighting, red telephone booths, vintage pub mirrors, and pints of beer served with cheeky trivia on Thursday nights.

As a designer, I knew this concept had endless visual potential. But there was no pre-made formula this was going to require strategic brand storytelling. I started with mood boards: a mix of British street fashion, classic pub interiors, grungy textures, tattoo-inspired type, and contrasting pops of Union Jack red. I paired that with layered typography and grunge-style textures to capture that underground punk vibe, while keeping the overall layout clean and digestible for modern audiences.

The initial concept wasn’t immediately embraced. Some thought it might be too unconventional for the crowd. But instead of pulling back, I leaned in. I built out a visual presentation complete with storytelling slides that walked through the brand narrative, mood boards, early mockups, and sample environmental graphics like signage, menus, and merch.

Diane smiled and said, “Sounds great, let’s start working on this.” That moment lit a fire in me. Diane had years of experience launching nightlife brands, so her support meant the concept had real legs.

From there, I poured everything into the project. I spent after-hours tweaking typography hierarchies, experimenting with color grading to simulate old paper textures, and building flexible design systems that could adapt across print, digital, and interior elements. I even designed a trivia-night poster series that played off classic British slang each one full of playful type and punk-inspired visuals to engage patrons and give the brand some quirky, memorable personality.

What started as a blank slate turned into one of the most creatively fulfilling projects I’ve worked on. It challenged me to push beyond trend-based design and build something grounded in culture, music, and story something truly experiential. And as a designer, that’s the kind of work that sticks with you.